Opportunity:

Fronteer Strategy was tasked to re-imagine and reinvigorate an iPhone app for Phillips that gives mothers new insights into their baby’s development.

Community:

Fronteer strategy quickly recruited a community of young mothers from the Netherlands, UK, and the U.S.

Using Napkin Labs:

Using Napkin Labs, Fronteer Strategy was able to collect insights, and present various app ideas to groups of mothers from all over the world. A true global co-creative effort, Fronteer strategy got diverse perspectives, without leaving the office.

Results

In less than a week they gathered powerful insights and feedback that shaped the direction of the project and the App they created. The result was an App that was designed with a rich understanding of mothers that made it more fun, informative, and useful.

Opportunity:

Working with the Broadmoor Hotel, Vladimir Jones needed to collect insights and get feedback from event planners and conference attendees who attended events at the hotel.

Community:

Vladimir Jones invited 50 planners and attendees from past events into their Lab via email to participate. .

Using Napkin Labs:

…Vladimir Jones setup 4 ‘assignments’, each with a unique list of questions to start a discussion among their members. The questions asked about their experiences working with the hotel, whether the events were a success, how they plan for future events, and much more.

Results

In the span of a week, Vladimir Jones had collected hundreds of posts from people sharing their experiences, giving ideas for improving it, and talking about future plans. Going forward, Vladimir Jones plans to reach out to this community each quarter to share updates, test new ideas, and collect more feedback.

Opportunity:

Working with Halls cough drops to develop a new product offering, Red Box wanted to collaborate with its team of creatives spread across offices in Central and South America.

Community:

Red Box invited an internal team of 20 people and a few external experts to participate in their Lab.

Using Napkin Labs:

Red Box uploaded their 8 best concepts and had their community discuss and vote on how each could be marketed, improved, and refined. After a week of collaborating, they were able to choose the best concepts and create better prototypes to show Halls. .

Results

Red Box was able to connect a diverse workforce and collect feedback and ideas quickly for a major client, leading to better concepts being selected to present to Halls.

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Red Box is now integrating Napkin Labs as a core offering for its services to clients and building a Spanish speaking community of creatives and innovators.